Paulo Pinto – Website and Visual Identity

This project was developed as part of the Project Management course and involved creating a website for lawyer Paulo Pinto (a fictional client) using the Design Thinking methodology.

The work began with an individual branding project in which I developed the client's visual identity—a logo inspired by the symbolism of columns (representing justice and stability) and the two "P"s of his name, featuring a navy blue and beige-brown color palette that conveys authority, trust, and sophistication. Subsequently, working in a group, we applied Design Thinking to create a user-centric digital solution. The Empathize phase defined three personas: a business owner, a freelancer, and a retiree. The Define phase culminated in a clear Problem Statement and defined website objectives: online scheduling, service presentation, a professional profile, a legal blog, and responsive design. The Ideation phase moved from hand-drawn sketches to low-fidelity digital wireframes, structuring the key pages: Home, About, Specialization, Blog, and Contact. Finally, the Prototyping phase resulted in a high-fidelity prototype where I applied the developed visual identity, creating a functional, elegant interface focused on the user experience.

The final result is a website that reflects lawyer Paulo Pinto's philosophy and vision, establishing a digital presence characterized by credibility and professionalism.